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Brand strategy: how to create a unique image of your business

A brand strategy is not just a beautiful logo or slogan. This is a comprehensive plan of action aimed at creating and developing a unique image of your brand in the eyes of consumers. A strong brand strategy helps you stand out from the competition, gain customer trust, and ensure long-term business success. What is a brand strategy? A brand strategy is a roadmap that defines how your brand will be positioned [...]

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Paid advertising on Google and Facebook: a powerful boost for your business

In today's digital world, paid advertising on Google and Facebook has become an integral part of the marketing strategy of many successful companies. This is a powerful tool that allows you to quickly attract your target audience, increase sales, and increase brand awareness. What is paid advertising on Google and Facebook? Paid advertising on Google (Google Ads) and Facebook – Facebook Ads) are services that allow [...]

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